I can see where some people might find it pointless to dump a bucket of ice water on your head for charity. Why wouldn't you just write a check and ask others to do the same? The answer: It raises awareness in a way that gets people's attention. According to the AP, the challenge going viral has led to a 1,000% increase in donations when compared to the same period the year before. (source: http://huff.to/1oU4dhk ) That kind of increase makes almost any activity worthwhile. Even something as silly as dousing yourself with ice water.
The video of me taking part in this challenge is below. As always, your thoughts are welcome in the comments section.